We want to Develope Consumers- Farmers linkages by connecting Farmers to the Consumers, Enabling farmers to sell their products to the urban consumers. We also want to Educate and provide training to the farmers about processing and value addition concept.
Consumer Health: We want to protect consumers through adultered milk products by providing pure, fresh and healthy products through traceability. Attitudinal change towards rich and nutritious milk products.
We want to increase income of farmers which helps to boost self esteem by realizing them better value for their milk. Respect, reward and recognition to the farmers through customers interaction.